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A key focus for Imperial, Gauloises takes on a more modern look after an image rejuvenation which the company hopes will transform the cigarette range from a typically classic French brand, to one that oozes modernist France

Ernest Hemingway famously said: Write drunk, edit sober. Ironically he, of all people, did not write while crocked

In 1939, real cigarette companies, such as Camel and Lucky Strike, began partnering with candy manufacturers to use their actual pack designs

Smoking constitutes the leading cause of avoidable illness, disability, and death in the US

Do IQOS Heets contain nicotine

We work closely with these agencies to stop this illegal trade